Overview
The ALKEBABISH App was built to provide the restaurant with a convenient, direct way to digitally serve their customers. This app allows customers to manage their entire ordering process in one location. They can browse menus, create customized meals, make payments online, view order histories, track orders, and change delivery addresses when needed.
Alkebabish's platform offers a structured alternative to the traditional order process, while also creating a digital channel that allows for direct customer engagement.
Client's Feedback
“The app has made a real difference in how we handle orders. Today, 43% of our orders come through the app, which has taken a lot of pressure off our traditional ordering process. Customers can also check their order status directly, and calls asking about order tracking have dropped by 60%. It has made ordering easier for our customers and given our team more time to focus on preparing and delivering orders.”
The Challenge
Alkebabish wanted its customers to order food more easily, but traditional ordering processes were causing friction between customers and staff.
Many customers had to call to order, inquire about the menu, express their preferences for a meal, or to check on the delivery status. Customers who were waiting on an order had to call the restaurant directly if they wanted information about how it was progressing. These calls can be difficult to handle for the staff during busy times, when they are also preparing orders and processing them.
Also, the restaurant had to manually handle all order details. Staff needed to be attentive when taking orders by phone, as they had to record information about the customer, confirm their meal choice, and provide delivery details. This process became more complex as the number of orders increased. It also created opportunities for errors, delays, and miscommunications.
Alkebabish also lacked a dedicated digital channel to present their menus, take orders, and keep in touch with their customers. The customers had to use traditional methods of ordering instead of having an easy way to go back to the restaurant to place another order.
The client wanted to improve the experience of the customers by integrating a digital ordering system that was easy for them and organized. The goal wasn't to simply put the menu in an app — the aim was to streamline the ordering process, from discovering and personalizing a menu to tracking delivery and placing another order.
The Solution
Designed Around How Customers Order
The ALKEBABISH app was designed around how customers order their food. The app allows customers to:
- Choose their meal, personalize their order, and pay without calling the restaurant.
- Easily decide what to order, with the app showing all of their options and pricing.
- Customize their meal before checking out, eliminating the need to call in their preferences.
- Pay online directly from the order flow.
- Track their order's progress without having to call the restaurant.
- Store their delivery address and reuse it for subsequent orders.
- View past purchases and reorder favorite meals from their order history.
The Outcome
ALKEBABISH gave the restaurant an easy way to serve its clients digitally.
Customers no longer have to rely on the traditional methods of ordering. They can browse menus, create meals, make payments online, update their address, and track their orders all from a single place.
The digital ordering workflow is a structured method of receiving and managing customer orders. It reduces the need to communicate information manually and helps the restaurant build stronger relationships with their customers.
43%
Orders now come through the app
28%
Increase in repeat orders
35%
Fewer phone orders
2,500+
Customers served through the platform